Search Engine Optimization (SEO) is one of the core practices used in digital marketing that helps businesses to generate more traffic to their website from search engines like Google, Bing, Yahoo, etc. SEO consists of different techniques including on page and off-page optimization. We have covered everything from initial analysis to measurement and campaign reporting.
Module 1: Introduction to SEO
- Chapter 1: What are search engines?
- Chapter 2: How does a business promote its services using Search Engines?
- Chapter 3: What is Search Engine Optimization?
- Chapter 4: Difference between SEO and PPC
- Chapter 5: Onpage SEO
- Chapter 6: Offpage SEO
- Chapter 7: How search engines identify the websites quality to rank? On-Page – Relevancy | Off-Page – relevancy and popularity
Module 2: Keywords Research and Analysis
Chapter 1: Introduction to Keyword Research- Keyword Research
- Competitor Analysis
- Finding Right Appropriate Keywords.
Chapter 2: Types of Keywords- Short-tail keyword
- Long-tail keyword
- Short-term fresh keyword
- Long-term evergreen keyword
- Product defining keyword
- Geo-targeting keyword
Chapter 3: Keywords Analysis Tools- Google Keyword Planner
- KWFinder
- Moz’s Keyword Explorer
Module 3: On-Page SEO
Chapter 1: Onsite Optimization- Website Structure Optimization
- Title Tag Optimization
- Content Optimization
- Image Optimization
- HTML code optimization
- Meta tag creation & optimization
- XML & HTML Sitemaps creation
- Robots.txt Optimization
- RSS Feed Generation
Chapter 2: SEO Audit- Google Penalties
- Search Appearance
- Technical SEO Audit
- On-Page SEO Audit
- Off-Page SEO Audit
- SEO Audit Tools: Screaming Frog, Moz, SEOprofiler, domain tools
- Audit Report
Module 4: Off-Page SEO/ Outreach
Chapter 1: Link Building- Content marketing basics
- Directory Submission
- Blog commenting
- Forum posting
- Social bookmarking
- Image sharing
- Video sharing
- Question and Answers
Chapter 2: Reputation Building- Authority building
- Mentions
- Tagging
Chapter 3: Local SEO- Local Business Listing(Google)
- Bing Places(Bing)
- Local Citations
- Classifieds Posting
Module 5: Analytics and Reporting
Chapter 1: Introduction to Google Analytics in detail- Basics of Google Analytics
- Visitors Reports
- Geographic Reports
- Traffic Sources Reports
- Keywords Reports
- Your Goals and Conversions
Chapter 2: Introduction to Google Search Console in detail- Basics of Google Search Console
- Search Appearance
- Search Traffic
- Google Index
- Crawl
Description
Our SEO course offers an introduction to all elements of SEO, alongside a full guide to what SEO is, how a search engine works, and how to build an SEO friendly site with perfect On-page and Off-page SEO. We’ll cover basic elements of technical and non-technical SEO with the tools available to help you analyze and measure success.
Here at BrainWerx Institute, led by one of our talented professional SEO team, you will build practical, real-world skills that you can apply to a career in digital marketing.
Certification
The Search Engine Optimization(SEO) course includes a certification. Finish the class, pass the final exam and you’ll earn the BrainWerx Institute SEO certification.
BrainWerx Institute certifications are designed to show future employers and clients that you understand how search engine optimization fundamentally works.
Learning Outcomes
- Clear knowledge about how search engine work
- Keyword research and analysis
- Understanding the fundamentals of on-page and off-page optimization
- Awareness of various SEO tools
- In-depth knowledge on Google Analytics and Webmaster Tool
Coming Soon!
